How to Create Google-Safe AdWords Ads

Google AdWords is an extremely popular ad serving platform used in PPC advertising campaigns. While most people understand the basics of AdWords, from picking keywords and creating ads, what most people don’t know is that their AdWords campaigns are manually reviewed by editors at Google, and they will assign you a penalty or shut you down altogether if they think that you’re violating one of their policies. Here’s what to avoid if you want to keep your site up and running:

1. Using Inappropriate or Offensive Language
   
   This should seem like an obvious one, but you’d be surprised at the number of people who try to use inappropriate or offensive language as a kind of shock tactic to get clicks. It may work in the (very) short-term, but then your ads get taken down, and if you managed to be really offensive, your site will get shut down as well.
   
   And don’t assume that you can get away by using double entendres or by thinking that you’re being really clever. While the Google algorithms may not recognize it, you can bet that the editors will.



2. Using Copyrighted or Trademarked Terms
   
   Google has strict guidelines in place in regards to trademarks and copyrights, and you’ll get a warning at the ad creation level if you try to create an ad that contains one. They are really strict with this rule, as they, as well as you, are the ones who will be listed in the lawsuit should someone decide to sue for copyright infringement.



3. Having Misleading Offers, Special Prices, or Discounts
   
   You’re allowed to mention pricing, special offers, or discounts in your Google Adwords ad, but the claim made in the ad must be backed up on the landing page. Any use of misleading offers that the user can’t actually claim will get your ad flagged.



4. Redirecting the User to A Different URL
   
   Google expects to see, when someone clicks on your ad, that the user is taken directly to the site with the same URL as the one you displayed in your ad. In the past, advertisers had taken advantage of this to redirect users to a completely different URL than the one posted in the ad. Google has cracked down on this and will not tolerate it.



5. Using Superlatives or Competitive Claims Without Backup
   
   You can claim that you’re the best in the world, or that you’re better than one of your competitors….but you’d better have the proof to back it up once people get to your landing page. And considering how hard it is to proof that you’re rated #1 or are the best at something, it’s usually best to err on the side of caution and avoid using superlatives of competitive claims in your AdWords ads.

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For more great advice on how to run a get AdWords campaign from start to finish, go to PPCKahuna, at www.PPCKahuna.com and get all the information, resources and support that you need to start making money online with PPC today!

Making Money Online in Tough Economic Times

In these tough economic times, it’s getting harder and harder to make a profit in the bricks-and-mortar business world. That’s why, right now, your best bet to start making extra money is to start looking at online business. But how do you start making money online?

First of all, tell yourself you can do it. It may seem silly, but you need to believe that this can work. If you set out with the expectation of failure, surprise, you’ll fail. But don’t worry, you don’t have to do this on your own. There are many tools and resources out there to help you.

It’s Easier Than You Think

Making money online isn’t hard to do, you just need to know what you’re doing. A tried and proved system is your best bet; once you know what steps to follow, the system will start to do the work for you. The caveat is that you need to make sure that you’ve picked the right system. Lucky for you, I know of a great system…but more on that later.

The Real Way to Make Money Online

The number one thing to remember when trying to make money online is to start with a category you’re genuinely interested in. You can’t fake enthusiasm, no matter how hard you try. There are millions of different products and services that you can make money online with, you just need to pick one that you find appealing.

It could be a hobby or something you’ve always wanted to know about; if you’re planning on making money during a recession, you need to pick a subject and stick with it.

The next stage in the plan to make money online (especially during a recession) is to make sure that there is a decent market attached to the product or service that you want to promote. Don’t worry, it’s not hard to figure out; a few good Google searches should give you a pretty good picture of what’s going on.

Once you’ve found a product or service you like, and you think there’s a viable market for it, start to do some more in-depth research. See what people in your niche are buying, and what they’re willing to buy, and for how much. Now you’re ready to start to make money online.

Get Yourself a Recession-Proof Method

OK, you’ve got your product/service, you know there’s a market for it, and you have a good idea of what people in that niche want and/or are willing to pay for. Now you need to start applying a system to your research in order to start making money. Again, this is where your choice of system is very important. Many people make the wrong choice and fail to make money online.

The guide or system you pick must be able to give you the resources and support that you need to maximize your earning potential. It can also save you a lot of time, and get your new online business in the black sooner. With this recession we’re dealing with, that’s a statement not many businesses can make.

That’s about it, now you’re set to start making money online, even during this recession…oh, wait, you want to know what system I think you should use.

I’ve looked around and researched pretty much all of the “make money online” offerings, and I’ve come to a conclusion. There is one product that stands head and shoulders above the rest, that actually gives you the tools, resources, and support that you need to start making money online within 30 days.

So what is that product? You’ll have to go to www.PortalFeeder.com to find out.

But only go if you’re serious about making money online!

How to Grow Your Business with Twitter

Everybody’s been talking about Twitter. You can’t get through a newscast these days without someone mentioning Twitter or Tweets. Barack Obama tweets. But what exactly is this new social marketing tool, and how can you use it to grow your business?

Twitter is like a blog on a microscopic scale; instead of writing whole posts and your mailing list being notified when a new post goes up, a tweet (what a Twitter post is called) can only be a maximum of 140 characters, and the people who are following you get your whole tweet at once, instead of having to go to your website.

What started out as --- has now become huge. Companies like Apple, Intel, H&R Block and Zappos are all on Twitter. As mentioned above, so is the new President of the United States.

So how to you leverage this zeitgeist? You need to get up and running on Twitter, asap. And you need to build your list of followers. While that may sound like something out of a bad science fiction movie, its actually just building a list of people that want to receive your tweets, much like you built your mailing list for your blog.

1. Import Your Contacts
   
   When you sign up for Twitter, make sure you import all of your contacts from Gmail, Hotmail, your address book and your mailing list.



2. Write Your Profile
   
   Make sure that your profile is complete to make is easier for people to find you, and use the same keywords in your profile that you do on your website. Always include a link to your website (including the “http” to ensure that it’s clickable) – you’re trying to build your business, after all. You can also personalize the colors and the sidebar of your profile page.



3. Understand How Twitter Works
   
   Twitter is not another marketing tool that you can out and out manipulate; it is a social marketing tool that will only be useful to you is you actually become part of the community. It is not a place to spam, and don’t actively promote yourself.
   
   Build a standing in the community by replying to other tweets (retweeting), share cool stuff, and build trust, then direct your followers to a blog post, filled with useful information, and only then use that post to get followers to take action. Trying to take people out of Twitter right away and into a sales pitch will get you labeled as a scammer.



4. Build Your Audience
   
   To build your audience above and beyond your initial contact list, you’ll need to look both inside and outside Twitter.
   
   Outside of Twitter, you can put a link to “Follow me on Twitter” in your email signature, forum signature, website, blog posts, and any other way that you communicate with people (where appropriate, of course – I don’t think the IRS wants to follow you on Twitter.)
   
   Inside of Twitter, it’s all about following people. You can find other users that you admire, and see who is following them; you can also see who is following your friends; use Twitter directories to find members who are likely to follow you; use the search feature to find profiles of people you want to follow – and follow all of them. They will, in turn, follow you.



5. But Watch How Much You’re Following
   
   While you’re building your following, you still need to maintain a balance between people you follow and people that follow you. Follow too many, and you’ll be seen as a spammer; don’t follow enough, and you look elitist. You can do this by growing slowly; don’t add 500 new friends in one day. Add 50 at a time and give them time to start following you so the balance is maintained.
   
   You can also use a tool like “Friend or Follow” to balance out your lists; it will tell you who is following you that you’re not following yet, and vice-versa. It will also let you keep track of those who follow you, so you follow them and then they stop following you. They’re most likely spammers; don’t use this tactic or you’ll get the same reputation.



6. Be Someone Worth Following
   
   Be witty, and post useful information. If you’ve got a niche, make sure that you’re talking to them. If you have news, tweet it. You can also use the tools on Twitter to take your blog posts and automatically tweet them.
   
   You can tell people what you do; always be upfront with people. You just have to avoid the obvious sell, people can see that coming from a mile away. You can promote your business and celebrate your victories (XXX is happy to get the YYY account!), but don’t try to sell anyone anything (Get all of your advertising solutions here!).



7. Follow Wisely
   
   And, in this sense, ‘follow’ has a broader meaning. Look to the experts in your category who are also on Twitter, and learn from them. Find 10 to 20 users you admire that have more than 300 followers, and try to learn how they did it. Take their ideas and make them your own.

Portal Feeder is the most powerful set of tools, resources and support to get you started making money online in 30 days. Where you go from there is up to you.

Go to www.PortalFeeder.com today to start your most successful year ever.

Top 5 PPC Landing Page Mistakes

So, you’re getting good click-through rates on your PPC advertising campaign. So why isn’t your conversion rate going up as well? You might be making one of the top 5 landing page mistakes:

1. Using Your Home Page as the Landing Page

   This is the biggest (and most common) mistake you can make with PPC campaigns – you must always have a customized landing page for each keyword that you run ads on. You’ve gotten people to click using the right keywords; they now expect to find information about what they were searching on.
   

   If you don’t have a landing page customized to those search terms, they’ll click the ‘back’ button and be on to one of your competitor’s sites.
   

2. Having a Confusing/Too Busy Landing Page

   If your landing page is not clear and concise, leading the user to exactly the information that they’re looking for, you will lose sales. People don’t have much patience to try and figure out where the information they want is.
   

   You may want to put as much information about your product/service on the landing page as possible, but remember that clarity is key. Your potential customer should be able to find all the information they need about your product in 30 seconds. You can definitely have more information available, but they should be able to pick out key points immediately.
   

3. Your Landing Page Takes Too Long to Load

   Images are always a great way to improve the look and layout of your landing page. Go overboard, however, and you’ll lose customers before they even get to your site. This is because putting too many images on your landing page will result in your site taking an extremely long time to load. People will get sick of waiting, click that dreaded ‘back’ button again, and move on the to next search result.
   

   Instead, focus on the quality, not the quantity of images. Hand select a few that will really improve the look of your site. Also, keep the size of the image in mind as well. You don’t need to use a high resolution picture if it’s meant to only be seen online. You can save the picture as at a lower resolution and speed up the loading time of your landing page that much more.
   

4. Scaring Away Your Customers

   Asking your potential customers to provide private information before telling them anything about your product/service will only result in scaring them away. Remember, people don’t like to give out their private information to people they don’t know. Build trust with them first, and if you must ask for private information right away, limit it to a first name and an email address. Then, you still get a way to send them more information, and they get to retain some anonymity.
   

5. You’re spending all your time selling

   Don’t misunderstand this; your goal is to ultimately sell your product or service. But you must understand that people don’t respond to the hard sell. They go to the internet for information, so give it to them. Save the sales pitch for your PPC ad; once they’ve clicked on it, they’ve already expressed interest in the product.
   

   Once they get to the landing page, you then need to provide them with the information they need to feel like they’ve been educated on the product/service, and now can make an informed decision. This will also build their trust in your site, since you’re not trying to give them an obvious sales pitch; you’re merely presenting the information and letting them make their own decision.

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Want to know how to run a great PPC campaign from start to finish? Then you need to sign up for PPCKahuna at www.PPCKahuna.com, and get all the information, resources and support that you need to start making money online with PPC today!

How to Get a Great Landing Page Quality Score

The point of the landing page quality score is to penalize advertisers who don’t provide useful landing pages, and give them a lower rank within Google’s quality ranking, which raises the cost of their minimum CPC.

More importantly for those of us who are already striving to produce quality sites and landing pages, a better quality score will lead to better rankings for our ads and a lower CPC.

So, how do you get a better landing page quality score?

According to Google, there are 3 things they look at when calculating a landing page’s quality score: relevant and original content, transparency, and navigability. Here’s how to get a good quality score from Google and accomplish and get your conversions at the same time:

Relevant and Original Content

To start, make sure your domain name is relevant to your market. For your landing pages, make sure that each keyword you have, you have a separate landing page. Make sure they the keyword is in the URL, such as “springgardens.php” if your keyword is “spring gardens”. Also make sure to include your keyword in all of the title tags, meta tags, and description meta tags.

Also make sure that you’ve got original content on each of your landing pages. This is especially important for affiliate marketers, as there could be hundreds of landing pages promoting the same product. By differentiating your content from that of the vendor of the product, you’ll increase your quality score over that of your competitors who just recycle the vendor information.

Transparency

For transparency, make sure to link to a valid sitemap, contact us page, and privacy policy page. What Google wants to see is that you openly share information about your business, and how your business operates.

When requesting information from your site’s visitors, make sure to provide them with the privacy policy so that they understand how they’re information is going to be used. Another good idea is to limit how much information they receive from you; give them an option to opt-out of some correspondence. Google likes to see users given the choice of how their information is used.

An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive. While this may seem implicit in your site, it doesn’t hurt to find a way to say it somewhere on the landing page. It will both raise your quality score with Google as well as put your users at ease.

Navigability

Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised – which is exactly what you want too. Avoid using pop-ups, pop-unders or other obtrusive elements in your landing pages.

Now that you’ve got great landing pages with great quality scores, you can then turn your attention to your Adwords campaign. By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.

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It’s absolutely free, and will lower your CPC and give you a higher conversion rate.

Adwords Digger will check thousands of sites and tell you what sites are the best to run your keywords on.

It’s not a guide, it’s the actual software to streamline your Adwords campaign.

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